Managing Your SEO Campaign in Titan CMS

Managing Your SEO Campaign in Titan CMS

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Having trouble keeping up with ever-changing SEO algorithms, standards and best practices? Most marketers and webmasters find this task daunting.

Titan CMS can cut it down to size. Managing your website with Titan eases the pain of even the most complex SEO campaigns. Apply these five Titan tricks to your SEO practice.

  1. Easily Add Your Google Analytics Tracking Code: You must measure your success, whether you’re embarking on a new SEO campaign or adjusting current efforts. Google Analytics allows you to track campaign and traffic acquisition.

    ​Add Google Analytics tracking code to your site in Titan in four steps:
    • Log in to your site and access the Titan Admin module from the dropdown menu in the upper left-hand corner.
    • Using the left menu, select CONTENT SITES, then choose the globe to which you want to add the tracking to.
    • With the correct globe selected, choose THEME. Then, copy your tracking code directly from the Google Analytics interface and paste it into the Pre-Titan Metatags/Code Snippets section. When you’re done, press SAVE.
    • To ensure that your data is being collected properly, check your Google Analytics account 24-48 hours after adding the code to your site.

  2. Export Current SEO Data: Not sure about your current SEO efforts? In Titan v6.3 or higher, use the SEO Properties view to export key SEO data, including Page Name, Page Title, URL, Meta Description and Keywords. You’ll find the SEO Properties view within the Web Content Management workstation module. This way, you can view key SEO data for your entire site in a single, easy-to-read spreadsheet.


     
  3. Use Roundtripping to Update Lots of Data: After exporting your SEO data (as outlined above), you can make changes within your spreadsheet before uploading the changes back into Titan. This saves a lot of time, especially when you’re updating extensively; Titan spares you the tedium of updating SEO data by selecting each page individually within the workstation. Some best practices to keep in mind as you update your data:
    • Page Titles should be 55 characters maximum and should describe the content on the page.
    • Meta descriptions should be 140 characters maximum and should include a clear call to action. They should inspire users to click on your page instead of a competitor’s. (View this blog entry for tips on writing compelling meta descriptions.)
    • SEO-friendly URLs should include a clear keyword describing the content on the page. For example, if you have a page dedicated to red shoes, a strong, SEO friendly URL would be www.yourcompany.com/red-shoes.
    • Keywords, once SEO gold, have fallen in search value. While it’s important to conduct keyword research to inform your content, adding them to your site’s meta data won’t improve rankings. Google doesn’t consider them when ranking sites, and they’re only a minor ranking factor for Bing.
  4. Add Page-Level Snippets: A site-wide Google Analytics is key. But schema can elevate your SEO campaign. Titan makes it easy to add page-level snippets (also called schema). If you’re using Titan v.6.7 or higher, just add the code snippet within the page properties.
     
  5. Don’t Forget Alt Tags: Optimizing your images for search really boosts your SEO game. With Titan, you can add alt tags during image upload. When writing alt tags, be sure to use the page’s primary keyword. So, if you’re still optimizing your red shoes page, label the images accordingly – i.e. red shoes top view, red shoes side view, etc.

After you act on any or all of these five tricks and regardless of the state of your current SEO campaign, measure the results. If you do them right – and really, Titan users, it’s not that hard -- your organic traffic and ranking keywords should rise. 

Originally Published: Thu, April 28, 2016
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