The Wisconsin Dells Visitor & Convention Bureau (WDVCB) is the official tourism destination marketing organization for the Wisconsin Dells/Lake Delton area.
The Wisconsin Dells Visitor & Convention Bureau (WDVCB) needed a website refresh with a strong user experience focused on the mobile website visitor. The WDVCB team was happy with Titan CMS but was in need of a new strategy and design refresh. Working closely with WDVCB, the Titan CMS team developed a strategic approach that highlights the great experiences the Dells has to offer, using tools that cater to any type of visitor. Since the launch of the redesigned website, there has been an increase in clicks on individual partner detail pages and a 15% uptick in conversions. The website redesign exceeded the WDVCB team's expectations and met both their budget and timeline requirements.