CQ Medical is the global leader in patient radiotherapy positioning and healthcare innovations that advance human care.

CQ Medical was born from the merger of two legacy medical device brands, each with its own extensive product catalog and a combined 80 years of experience. This merger posed a significant challenge in how to consolidate and present distinct product databases with separate, but overlapping, language and taxonomy.

Our digital experts set out to solve this challenge through development of a UX strategy as a first step. Throughout the process, we worked closely with CQ Medical to establish a new taxonomy and schema that merged the two catalogs, ensuring that product categories, specifications, and relationships were clear, intuitive, and scalable.

We then incorporated CQ Medical’s new brand standards into the new website design and created an intuitive user experience that emphasizes clarity, simplified navigation, and Web Content Accessibility Guidelines (WCAG) 2.2 Level AA compliance across devices. On the back end, our developers prioritized efficiency, enabling the CQ Medical team to quickly and easily make updates to product pages, leveraging Titan CMS' powerful and intuitive admin interface. 

The new website seamlessly combines CQ Medical’s two previously separate companies under a single, unified digital roof, laying a strong foundation for the company’s continued growth.

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