January 31, 2022
3 Minute Read
Search engine optimization (SEO) is more important than ever, given the vast and growing number of websites competing for search engine rankings.
That’s why Titan CMS is built to help you optimize for SEO. Our digital marketing, digital strategy, and product development teams monitor the latest SEO trends and developments and collaborate closely to ensure Titan CMS supports them.
Here’s a look at the SEO features available in Titan CMS today.
Titan CMS SEO Features
Metadata is data about data. Websites present search engine robots with metadata to help them crawl pages and rank them. The better search engines understand the purpose and key content of your page, the “happier” they are and the higher your page ranking.
In Titan CMS, the key metadata fields available include:
- SEO title
- teaser text
The SEO title, description, and teaser text appear on the search engine result page and create the first impression of your website. They’re important, so be sure to write them thoughtfully.
Metatag keywords, though not as important to search engine crawlers, are crucial to on-site search engines. They help users find the pages they seek within your site.
Also known as an alt attribute or alt description, the alt tag is a text attribute added to images to provide a description/alternative to search crawlers. These tags can improve search ranking for images and, in turn, the pages where those images reside. All website managers and authors should write alt tags/descriptions for key imagery. And managers of e-commerce and image-rich websites should include alt tags for all product images.
Site managers often update, move, and delete pages. Search engine crawlers take time to update and adapt to such changes. Redirects can bridge that gap. In Titan CMS, redirects automatically point visitors to the right page so they never experience the frustration of links directing to broken pages (and the dreaded 404 Error).
The canonical tag allows Titan CMS webmasters to solve duplicate content issues and preserve link rankings. Titan CMS allows administrators to specify which pages should be indexed and ranked. This improves both user experience and page rank.
An XML sitemap is an overview of all pages, images, and content on your site that you want a search engine to rank. (It’s important to include images in your sitemap.) Titan CMS automatically generates XML Sitemaps for all users.
Search engine optimization is an intricate process of careful research and implementation to rank high and attract quality traffic. Time invested in and good execution of backend SEO work pays large dividends. Users will find your content faster and Google will rank your page higher as a quality site. Failure to optimize SEO – and to choose a CMS that doesn’t adequately support changing SEO needs – reduces leads, traffic, and, ultimately, sales.
Search engine algorithms change constantly. The Titan CMS team stays ahead of those changes, and we can help your company stay on top of them, too. To learn more, request a demo.