Penta Technologies develops enterprise software that helps construction, service, and engineering enterprises improve business performance.
Penta Technologies was positioning itself as a thought leader in the construction industry, but needed improved Search Engine Optimization (SEO) to extend its brand. Our team started with keyword research and a competitive analysis to inform Penta Technologies’ content towards better SEO. We then implemented a digital strategy with an emphasis on SEO-friendly information architecture, content strategy, and use of Titan CMS, powered by Northwoods. With the new website, Penta Technologies saw significant improvements in their search engine rankings and increased web-generated leads and conversions.