Titan Manufacturer Website Solutions
Many things go into creating websites for a Manufacturer. All web sites need to be user friendly, easily navigable, as well as using appropriate fonts, colors, and other design elements in order to be effective. Yet a Manufacturer has special needs that most websites fail to address. Manufacturers are typically targeting business to business selling that is much different from consumer based marketing. A business to business website needs to rely more on facts, service capabilities, figures, ROI and product information. Furthermore, manufacturers have longstanding customer relationships. These longstanding relationships are valuable but place a greater burden on a manufacturer to provide a higher level of customer service based on special pricing, specific service levels, etc.
For these reasons we have developed the Titan Manufacturers Website Solution. Our solution includes a website management tool that provides everything you need to build and manage a quality website and extranet. Here is a (very) partial list of tools, services and benefits that come with every website.
- A Leading Content Management System (CMS)
- Professionally Designed Templates
- Design Customizations - Logo, Graphics, etc.
- Content Creation Services (to get you started)
- Search Engine Optimization (to get you noticed by Google)
- Google Analytics (to monitor traffic)
- Help Desk Support (to answer your questions)
- Training Classes
- Titan Users Group (Titan users who meet to share ideas and solutions)
- Ongoing Education in Web Best Practices (so you can get better at web stuff)
- A 40-Person Strong Web Development, Design and Marketing Company that will be there as you grow
- Product Catalog
- Client Extranet
- Employee Intranet
- Email Subscription and Broadcast
- Social Media Capabilities
Is the Titan Manufacturers Website Solution right for you?
Titan Manufacturers website Solution is available in 3 models depending on your needs-M 200, M 400 and M 600. These website solutions are designed for manufacturers to quickly add website capability at a reasonable price.
Titan Manufacturers website Solution is built on Titan CMS and is identical to all other editions in functionality, and is limited only in the number of pages managed and the users who can login. More information about the features and benefits of Titan CMS can be found on our website, www.TitanCMS.com.
How is Titan Different?
Many low-cost website packages do not offer design flexibility, design assistance, training, help desk support, robust security, or a future growth path. These websites are dead ends. If your needs grow you will have to start all over again with a different tool. There is no dead end with the Titan Manufacturer website Solution. It has been used for the modest needs of small to medium sized manufacturers and the complex demands of Fortune 500 corporations. As you grow you will need features like security, workflow, tagging and filtering of content, version control, rollback, search, document management, and more. With Titan, you're all set.
Titan Hosting & Install, Setup, DNS, Launch Support
Our Solutions include the installation and setup of a dedicated copy of Titan on a Northwoods website hosting server. We will configure the web server and Titan settings to point your chosen website address to your install. We will set up your initial users, and then give you a link and password to your copy of Titan. If you need a temporary name for your new website while you convert your old site, we'll take care of that too. When your content is done, we take care of the technical details needed to launch. The disk space and bandwidth we provide to you is far above the average of what most customers need.
Template Library
For clients who do not require (or have budget for) custom site designs, Titan Manufacturer Solutions offers a collection of professional templates. These templates were built by our in-house design team specifically for Titan. They are visually stunning, support all of Titan's features, and have been tested for usability. During the initial consulting engagement we will help you select an appropriate template from our library.
Titan has been used to build hundreds of websites. We have designed web sites for many Manufacturers as well as for financial, government, legal, distribution, retail, education, non-profit and religious organizations.
Titan templates are built on the usability and design best practices that have been gained over the course of all these web sites. Only proven designs are elevated to our template library.
Of course, custom designs are always an option. Our design team has won awards and received national press for their work. Note: custom designs are not part of our Titan Manufacturer's website Solutions.
Sitemap, Navigation and Information Architecture Consulting
Included in your Solution (see chart) is time for an in-depth meeting when we learn about your organization, listen to your needs, show you examples from existing sites, and then assist you in setting up your sitemap, navigation and information architecture. Getting your information architecture right can make a huge difference to your long term success.
Because Titan has been used for so many industries and organizations, we have learned a lot about how to set up navigation and organize websites so that visitors - including Google search bots - will find your content.
(We offer monthly free workshops and seminars on web usability and search engine optimization.)
Design Personalization - Logos, Graphics, and Colors
Our templates are great, but you will want changes and personalizations. Titan Manufacturer Solutions include the services of our graphics design team. We will modify your template to accommodate your logo and other graphics, alter colors and fonts to match your branding.
Content Services
Soon you will learn that the hardest part of launching a new website is creating good content. And, if you're like most, the challenge will be 95% a "need more time" problem.
Titan Manufacturer Solutions include content services to give you a good head start. Our content team will focus on the following tasks and help with as many as your time allowance provides (see chart).
- Selecting and editing photos and images
- Importing images and placing on pages
- Editing content
- Migrating content from an existing website
- Creating content (takes longer than you think)
- Placing blocks on pages (Filter, Comment, etc.)
- Creating a blog
- Creating image or video gallery
- Populating your calendar
- Creating callouts
- Creating forms
- Anything else you can think of...
Our content team members are skilled copy writers and visual layout specialists trained in the arts of "webanizing", "flytrapping", linking, usability, conversions, and image placement. They are skilled in editing content so that visitors, including Google index robots, will find it. The content we create will teach you content best practices and build a foundation for your ongoing content work.
Content work begins after your site architecture is finalized. Your allotment of content service hours is available to you for up to 30 days from this date. We will work with you to allocate and schedule this time so that we can help you quickly launch your site (and so that you don't lose the benefit of these service hours).
Your Titan implementation manager will help you decide which tasks would be most useful to you. We are not going to finish all the content for your site, but we will give you a head start. Hint: Building really good pages can take two to four hours each.
Product Catalog
Your customers and prospects can quickly sort and search the online catalog to research products and make the order. Our base online product catalog will allow you to easily manage up to 50 products with an image, pricing, product description, pricing and allow user to rate and comment on the products they already know and love. More advanced catalogs are available including import of production information from your business software systems such as Microsoft Dynamics, Greatplains, SAP and many others.
Search Engine Optimization - Keyword Analysis
Your website should be a lead generation engine to power the growth of your business. We can help you identify the most valuable key words to work on and give you the tools to greatly improve your results on search engines like Google and Bing. You can also engage us in the development and execution of a comprehensive Search Engine Marketing campaign especially developed for manufacturer websites.
Customer Extranet
Customer Extranets provide efficient and cost effective communication to your customers. In the past, Customer Extranets for manufacturers were expensive. With our Manufacturers website solutions we supply a powerful yet affordable Customer Extranet. Here are features that our clients provide on their Customer Extranets:
- Documents
- Warranty Claims
- Customer specific Pricing
- Invoice Information
- Orders/Reorders
- Anything else you can think of....
The best thing is that you can start with a basic Customer Extranet and grow it over time based on what your customers need.
eCommerce
Whether you are just starting out or want to grow your already capable eCommerce strategy we have a solution for you that is cost effective. Some of the eCommerce capabilities we have helped our clients with include:
- Fully integrated online catalogs
- Pricing by customer
- Pricing by quantity
- Product configurators
- Orders/Reorders
- Anything else you can think of....